Bitcoin Treasury Strategies Surge

Bitcoin Treasury Strategies Surge as Institutions, Tech Firms, and Governments Embrace Digital Assets

In a sweeping display of institutional conviction, companies across industries are aggressively expanding into cryptocurrency, with a particular emphasis on Bitcoin (BTC) as a treasury reserve asset. Sequans Communications and Strategy™ are among the latest to double down, with Sequans purchasing an additional 1,264 BTC for $150 million—bringing its total to 2,317 BTC—and Strategy acquiring 6,220 more coins for $739.8 million, securing its position as the world’s largest corporate Bitcoin holder with 607,770 BTC. Digital health firm Profusa and automotive tech company Volcon, rebranding as Empery Digital, also entered the fray with $100 million and $500 million capital allocations respectively, both committing to full treasury transitions into Bitcoin.

The momentum extends far beyond Bitcoin. Solana is emerging as a preferred ecosystem for treasury innovation, with Mercurity Fintech securing a $200 million equity line (allegedly from Solana Ventures) to build a Solana-focused on-chain treasury and staking strategy, though the affiliation is contested. Liquid staking also gained ground, with Liquid Collective’s total value locked rising 550% to $1.36 billion following the launch of liquid staked SOL. GameSquare and DeFi Dev Corp. further signaled institutional interest in Ethereum and Solana, with major ETH and SOL acquisitions aimed at yield generation and network participation.

Meanwhile, financial giants are adapting quickly. Coinbase officially launched perpetual futures trading for U.S. users via its CFTC-regulated platform, while JPMorgan is exploring crypto-collateralized loans, potentially normalizing digital assets as acceptable lending collateral across Wall Street. Western Union, prompted by the passage of the GENIUS Act, is pursuing stablecoin integration for its digital wallets to streamline cross-border transactions. Even Cathie Wood’s Ark Invest made headlines with a 4.4 million-share purchase in BMNR, Tom Lee’s Ethereum treasury company, reinforcing the mainstream pivot toward crypto as a financial asset.

However, the crypto ecosystem continues to face threats. CoinDCX was hit by a $44 million exploit attributed to Lazarus Group-like tactics, prompting a bounty offer and renewed calls for industry security reform. A stealth cryptojacking campaign, discovered by c/side researchers, has infected over 3,500 websites, hijacking browsers to mine Monero using throttled WebAssembly code and WebSockets to evade detection. Meanwhile, a hardware wallet scam on TikTok involving a tampered Ledger device led to a $6.9 million loss, underscoring the need for heightened vigilance amid rising adoption.

On the market side, Ethereum soared to a 2025 high of $3,848 fueled by ETF inflows and strategic buys, while Solana jumped 8% as investors rotated into altcoins. NFTs and meme coins saw a revival too, with PENGU leading gains and platforms like Pump.fun generating hundreds of millions in revenue, despite concerns over sustainability. As the crypto-financial world undergoes rapid transformation, the convergence of traditional finance, blockchain infrastructure, and institutional adoption points to a new era of integrated digital asset strategies across sectors.

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